Simply Framed in the Wall Street Journal
Posted by MK Quinlan on Jul 13, 2015
Nothing feels better than receiving positive reviews about our online framing service from our customers...except for maybe a positive review from the Wall Street Journal.
Illustration by Wesley Bedrosian for the Wall Street Journal
We were both surprised and thrilled to see Simply Framed in the July 1, 2015 edition of the Wall Street Journal's Cranky Consumer column. Writer Elizabeth Garone, after placing and receiving a custom frame order from Simply Framed, complimented us on our online order form's details section. We like to call it our "Peace of Mind" section because it allows our customers to ask any question about their frame order. Not sure you chose the right mat? We'll take a look at your order and let you know if we think there's a better mat alternative for your piece. Want an extra-large mat for a small photo? Let us know in the notes section and we'll make it happen.
Speaking of mats, we've always felt that framing with a white or black mat is the best way to ensure that your custom frame stands the test of time. We're happy to report that Ms. Garone, though unsure at first about our selection of mat options, agrees. See what Ms. Garone and our founder Dara Segal had to say about our "mat strategy," below.
When looking at the mat choices, we were surprised to only see white and black options. “We find that colored mats not only limit where you will be able to display your finished frame but also find that colored mats can be distracting to the artwork. A white or cream mat isolates the image from the frame, creating a space for you to experience the image alone,” said company founder Dara Segal. “We didn’t come up with this concept, but it has become the standard in the art world and is the style we feel will give you the most timeless look that you’ll be happy with for decades.”
Ms. Segal was right: Our print looked great in a black frame with an off-white mat.