Case Study: Spaces by Brooklinen

simply framed in Brooklinen spaces
Spaces by Brooklinen
Service: Print & Frame
Collection: Core

In 2019, the company that brought us “the internet's favorite sheets” launched 'Spaces by Brooklinen' creating shoppable rooms organized into three aesthetics; Relaxed IndustrialModern Glam, and Earthy Minimalist.

The concept was focused on curation, quality, and simplicity.
The Challenge:
Brooklinen wanted a seamless shoppable experience that made it easy to find home decor, without having to visit multiple sites per category. Like a very tightly curated department store, but just for the bedroom. They hand-selected trusted makers including a range of artisans and brands who give as much attention to the creation of their products as we do, including Simply Framed.

Leveraging our network, we brought together 6 artists bridging individual art and large-scale e-commerce. Each room aesthetic contained 3-4 curated pieces of framed artwork. This collaboration put all 6 artists in front of millions of new home shoppers, introducing them to a new audience that might not have otherwise discovered their work. Shop all art from the collaboration, here.

Trade Tools:
  • Simply Framed’s Network of Artists - As a member of our community, we are always looking for new ways to put the spotlight on our partners–whether it be designing our Gallery Walls or merchandising their work into a new eCommerce platform, like Spaces by Brooklinen.
  • Integrated with Revcascade - With an in-house tech team, we are able to integrate with external ordering systems– like Revcascade, SPS Commerce, or other alternative ecommerce platforms.
  • Simply Framed’s Customer Success Team - Partnering with us means you and your customers get the support of our customer success team. We take pride in our 1-to-1 customer service and we’ll communicate directly with your team, or directly with your customer and can even copy your team if needed. 
Featured Artists:

Join the trade program
Schedule a call with our success team

Take a look at each 'space' below:


Relaxed Industrial

simply framed in brooklinen spaces
Pictured here is Illusion 6.0 by Permanent Print Editions in our Black Gallery Frame.

Modern Glam

simply framed in brooklinen spacesArt by Daylight Dreams Editions and Wit & Delight.

Earthy Minimalist

simply framed in brooklinen spacesThis gallery wall features artwork by Eventide Collective, Christopher David Ryan, and Wit & Delight in our Natural Gallery Frames.

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